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Apprentice winner with Fashion Formula Lycra - Sian Marie

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Wowing Lord Sugar and viewers alike with her calm focus and flare for business and design, we are thrilled to work with Sian Gabbidon to realise her innovative party swimwear.

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Sian came into the Fashion Formula studio to create a punchy tropical print for her reversible, multiway swimwear brand Sian Marie. Scooping first place in The Apprentice 2019, Gabbidon's label has gone from strength to strength dressing everyone from Love Island contestants to top influencer!

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Finding a perfect gap in the market for pool party wear, Sian creates multiple looks from one garment by working her wonderful hand drawn prints into double sided swimsuits and bikinis which taps into her youthful customers need for the new and bold.


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Tags: The Apprentice, Sian Marie swimwear, Sian Gabbidon, Digital print, swimwear, lycra, tropical, floral, holiday


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