About Us

We're here to level the playing field

for small and medium businesses

Made For You


After 15 years in textile printing, Alex and Artemis were tired of seeing talented people left behind in their industry. 


Massive minimums and complicated ordering processes made it impossible to run a profitable small or medium-sized business. Outsourcing abroad only presented unsustainable practices and lengthy wait times.


It was time to shake up the textile industry. 


Fashion Formula gives ordinary people the opportunity to bring their extraordinary visions to life. 


A simple, uncomplicated ordering process. Made in London, so no more long lead times. No more large orders needed, no more waste, and no more broken promises.


Fashion Formula gives your business an edge. 


Made With Expertise


Our highly trained production team ensures that your order comes through just as you expect, on time, every time. 


From the preparation of artwork to the printing & finishing, we create everything at our North London mill by people passionate about quality.


Your fabric is specifically profiled by the latest automated colour spectrophotometers to ensure there is minimal variance between each fabric base.


Our cotton textile printing uses the latest 8 Colour digital pigment ink technology, with lightfastness and colour space, for bright and durable prints. 


Polyester/man-made textiles are printed using the latest in dye-sublimation technology, giving superior wash-fastness, rub-fastness and brightness, depth and intensity of colours.


You can be assured that your colours will be right, time and again.


Your fabric is reviewed by our quality control, tied up with a bow, and we ensure that the fabrics arrive with you quickly and without issue. 


You’ve dreamt it, now you can make it. 

Made Responsibly

We believe in a sustainable future. It's our responsibility, as entrepreneurs, as designers, and as humans. 

As proud members of Make it British, we source responsibly from trusted British mills where possible. 

As an accredited 'London Living Wage' employer, our staff earn more than the minimum to meet their everyday needs - like the weekly shop or a surprise trip to the dentist.

All fabric is printed on demand in our North West London mill, which means we only print what you need. We also offer free pick up to encourage a reduction of carbon emissions. 

Our printing processes use zero water and less energy per hour than a bedroom fan heater (95% less energy than typical traditional textile printing) and the remaining energy required is 100% renewable.

All our dye sublimation inks used on cotton and man-made textiles are Oeko-tex and GOTS 6.0 approved. Many of our fabrics have also been tested & pass EN71-3 certification & contain zero formaldehyde – meaning they are safe for use in children's products.

We support our team, and our team will support you.

Made To Inspire


A love for creativity unites us. We celebrate colour, pattern, and business. 


Express your personal style and power your entrepreneurial spirit. 


Customize your business with unique designs and fabrics that speak to you. 


Be inspired by 10,000+ designs from talented independent artists. You won't see a unique collection like this on the high street. 


We curate designs to offer the latest on-trend and creative patterns. Every time you choose a design to print with us, an artist gets paid.


Upskill in design and elevate your business at our learning center, providing access to tutorials, templates, information, and inspiration.


Authentically you. 


Create and explore fabrics that represent who you are as an artist, designer, and business owner.


"Fashion Formula has the biggest selection of fabrics and we could get it really quickly with whatever prints we wanted. 

Fashion Formula already has a varied amount of qualities, which is why I always come back.


I'm much more, leaning towards more environmentally friendly,  fabric spaces and love the fact that you print in the UK. "


Sarah Brown

Why People Choose Fashion Formula

Outstanding Quality

Using latest industrial digital fabric printers

Certified Fabrics

Oeko-Tex and kid-friendly fabrics

Worldwide Shipping

with no minimum order quantity

Eco-Friendly Inks

over 80 fabrics & papers to pick

Super Fast Printing

Ships in 2-5 days from our London Mill